Blog

When we talk about "green" in the digital world, we're not just throwing around a trendy buzzword. It's not just about slapping a green leaf on your website and calling it a day. No, it's about really digging into the nitty-gritty of what makes a digital platform both environmentally friendly and compliant with emerging standards. So, what do you need to consider when it comes to sustainability in digital marketing for your organisation? Let’s cut through the usual fluff and get right into it. Because as Kermit so eloquently put it: It's not 'easy' being green...

In the ever-evolving digital landscape, non-profit organisations (NFPs) face unique challenges and expansive opportunities. Koben Digital, leveraging 8+ years of experience with Australia's leading NFPs, offers invaluable insights into navigating this digital realm effectively. Our recently released guide, 'Unlocking Digital Excellence for NFPs,' serves not just as a manual but as a beacon for digital transformation in the non-profit sector.

Are you using HubSpot forms on your website to capture leads? If so, tracking form submissions can provide valuable insights into your website visitors, improve paid advertising and in general help you optimise your marketing strategy. In this blog article, we'll show you how set up HubSpot Form Tracking using Google Tag Manager (GTM) in a few quick steps.

The current internet landscape is overrun with content more suited for search engines than human readers, sacrificing engagement for SEO optimization. But I'm here to tell you, it doesn't have to be this way.

In this digital age, where traditional search tools often leave us puzzled and impatient, AI chatbots step in with a promise of change. These savvy virtual assistants, adept at deciphering user intentions and chatting like old friends, are shaking up the status quo of online search. Through our CTO Peter's lens, we explore if AI chatbots are the doom of traditional search or the dawn of a smarter, more cooperative digital experience.

In the digital age where attention equals value, crafting powerful website content is crucial. OpenAI's ChatGPT-4, a language model, revolutionises the creation of dynamic, persuasive content, making it an easy task. This guide offers a strategy to use ChatGPT-4 for achieving and surpassing your conversion goals.

Get the lowdown on GA4 migration services: should you DIY or opt for professional support? Maximize your analytics potential with the right choice.

A look into the future of AI-generated content for SEO and content writing. Uncover the potential, risks, and what the future of content creation might hold. Are the robots taking over?