Blog

As we close out another year at Koben Digital, we want to extend our sincere gratitude to the clients, partners, and vendors who have supported us. Your trust and collaboration have helped us navigate a challenging economic landscape, and we’re proud of where we stand as we prepare to step confidently into 2025.

Organisations with clear targets and goals require marketing teams that can swiftly adapt and optimise campaigns to drive traffic and conversions. This article will provide you with a roadmap to enhance your marketing performance through an integrated Digital Experience Platform (DXP). You’ll learn what to expect when embarking on this journey and how it can empower your team to achieve maximum impact.

When you're on the hunt for a digital agency, it can feel a bit like trying to find a good coffee in a new city. You know what you want, but sifting through the endless options to find that perfect match? Now that’s a challenge. No one. Wants. A. Bad. Coffee. 🫣 #disappointment

We’re excited to announce that Koben Digital is now an Umbraco Platinum Partner, a milestone that reflects our unwavering commitment to excellence in the Umbraco ecosystem. This is a natural progression, as we’ve been dedicated Umbraco Gold Partners since Koben was founded in 2016, and our journey with the platform has only deepened our commitment and expanded our expertise.

Maintaining current technology is imperative in any enterprise. Umbraco 8 has been a reliable content management system (CMS), but it's time to consider moving to newer versions. Here's why keeping your systems up-to-date is crucial and how a strategic approach to regular maintenance can prevent unforeseen expenses.

Your website should be way more than just digital real estate or an overpriced business card. It absolutely NEEDS to be the hardest working employee in your organisation. It should be your relentless BDM, your most reliable support staff and your most informed and passionate advocate, all rolled into one. Think about it - your website hustles 24/7, no coffee breaks needed, always ready to engage your visitors, whether it’s high noon or the middle of the night.

We learnt early on in our business journey that we didn’t want to be in business just to ‘sell a thing’….. Empowerment as a value proposition for Koben Digital was compelling to us because not only did it align with our own personal ethos, it directly addresses a fundamental pain point for many businesses: the feeling of being overwhelmed and/or under-equipped in the world of ‘online’.

In a world where nearly everyone's glued to their smartphones, ignoring mobile optimisation is like turning up to a black-tie event in your pyjamas. Sure, you might get some looks… but for all the wrong reasons.

As we observe Global Accessibility Awareness Day (GAAD), it's an opportune moment to reflect on how digital access and inclusion shape the experiences of millions worldwide. At Koben Digital, we are not just participants but avid advocates for digital accessibility.

At Koben, our team feels incredibly strongly that it is crucial to constantly reflect and iterate on our approach to project management. Last year we made a very intentional shift to a far more proactive and responsive style of project management and since then both our team and our clients have thrived.

In this guide you will find effective SEO strategies for charities, covering keyword research, content creation, local SEO, and link building that are specifically designed for the not for profit space. Learn how to enhance your online visibility and attract more donations and volunteers.

When we talk about "green" in the digital world, we're not just throwing around a trendy buzzword. It's not just about slapping a green leaf on your website and calling it a day. No, it's about really digging into the nitty-gritty of what makes a digital platform both environmentally friendly and compliant with emerging standards. So, what do you need to consider when it comes to sustainability in digital marketing for your organisation? Let’s cut through the usual fluff and get right into it. Because as Kermit so eloquently put it: It's not 'easy' being green...

In the ever-evolving digital landscape, non-profit organisations (NFPs) face unique challenges and expansive opportunities. Koben Digital, leveraging 8+ years of experience with Australia's leading NFPs, offers invaluable insights into navigating this digital realm effectively. Our recently released guide, 'Unlocking Digital Excellence for NFPs,' serves not just as a manual but as a beacon for digital transformation in the non-profit sector.

Are you using HubSpot forms on your website to capture leads? If so, tracking form submissions can provide valuable insights into your website visitors, improve paid advertising and in general help you optimise your marketing strategy. In this blog article, we'll show you how set up HubSpot Form Tracking using Google Tag Manager (GTM) in a few quick steps.

The current internet landscape is overrun with content more suited for search engines than human readers, sacrificing engagement for SEO optimization. But I'm here to tell you, it doesn't have to be this way.

In this digital age, where traditional search tools often leave us puzzled and impatient, AI chatbots step in with a promise of change. These savvy virtual assistants, adept at deciphering user intentions and chatting like old friends, are shaking up the status quo of online search. Through our CTO Peter's lens, we explore if AI chatbots are the doom of traditional search or the dawn of a smarter, more cooperative digital experience.

In the digital age where attention equals value, crafting powerful website content is crucial. OpenAI's ChatGPT-4, a language model, revolutionises the creation of dynamic, persuasive content, making it an easy task. This guide offers a strategy to use ChatGPT-4 for achieving and surpassing your conversion goals.

Get the lowdown on GA4 migration services: should you DIY or opt for professional support? Maximize your analytics potential with the right choice.

A look into the future of AI-generated content for SEO and content writing. Uncover the potential, risks, and what the future of content creation might hold. Are the robots taking over?