Don’t believe in having a ‘favourite employee’? Here’s why you’re wrong.
Your website should be way more than just digital real estate or an overpriced business card. It absolutely NEEDS to be the hardest working employee in your organisation. It should be your relentless BDM, your most reliable support staff and your most informed and passionate advocate, all rolled into one.
Think about it - your website hustles 24/7, no coffee breaks needed, always ready to engage your visitors, whether it’s high noon or the middle of the night.
Hiring more salespeople is expensive. Your website, once optimised, can handle countless inquiries and transactions simultaneously, saving you money in the long run. Plus, it tracks user behaviour. It knows what pages they visit, what products they’re interested in, and where they drop off.
This data is gold for refining your sales strategy. People have off days, but your website doesn’t. It consistently delivers your brand’s message perfectly every time. Got a new product or service? Your website can be updated quickly to showcase it. No lengthy training sessions required!
On the support side, your website can offer immediate assistance with features like live chat, FAQs, and automated bots, reducing wait times and enhancing customer experience and satisfaction. A well-structured website can serve as a comprehensive resource centre with how-to guides, troubleshooting tips, and detailed FAQs.
Collecting feedback is easy with your website. Surveys and review sections can be used to get valuable insights directly from your customers. Integrate your website with social media, email, and more to ensure consistent support across all channels. Advanced websites can offer personalised support based on user behaviour, making each visitor feel heard, valued and understood.
So my question: Is your website living up to these expectations?
If it takes forever to load, visitors are likely to leave before they even see what you have to offer. Speed matters! With so many people browsing on their phones, a website that doesn’t look good on mobile is a big no-no. Are your CTAs clear and compelling? If not, visitors might leave without taking the next step. If your content isn’t relevant or helpful, why would anyone stay on your site? Fresh, high-quality content is key. Can visitors easily find what they’re looking for? If not, they’ll get frustrated and leave. If people aren’t interacting with your site – no comments, shares, or clicks – something might be off.
So let’s talk about making it work smarter, not harder.
Here's 7 intentional changes to boost your website’s performance, which can take it from just "being there" to being exceptional.
Seven Intentional Changes to Boost Your Website’s Performance
1. Speed It Up
Patience is a virtue, but not on the web. A slow site is a no-go and drives visitors away. Check your website speed using tools like Google PageSpeed Insights or GTmetrix. Optimise images, leverage browser caching, and use a reliable hosting service to improve loading times. Compress large files and minimise code to enhance speed further. Let’s get your site loading faster than a New York minute.
2. Go Mobile-Friendly
It’s a mobile-first digital world. With an increasing number of users accessing websites via mobile devices, ensure your site is responsive. Use Chrome Dev Tools and Lighthouse tests to check how well your site performs on mobile. Adjust your design to be flexible, ensuring text is readable without zooming and navigation is user-friendly. Check out our blog post on mobile optimisation strategies for more great ideas.
3. Clear and Compelling CTAs
Think of your CTAs as signposts on the highway - make them bold, make them big, and make sure they’re pointing in the right direction. Use A/B testing to experiment with different CTA texts, colours, and placements to see which performs best. Tools like VWO or Optimizely can help you run these tests. Analyse the results and optimise your CTAs based on data to increase conversions.
4. High-Quality Content
Optimised content is about delivering value that speaks directly to your audience’s needs. Keep your content fresh, engaging, and informative, and watch your engagement metrics soar. Provide valuable and relevant content that addresses your audience’s needs. Regularly update your blog with informative posts, create detailed product descriptions, and develop engaging videos. Use content to answer common questions and solve real problems your customers face.
5. SEO and SEM Optimisation
Improve your website’s visibility in search engine results by implementing effective SEO strategies. Use tools like Ahrefs or SEMrush to find relevant keywords. Optimise meta descriptions, title tags, and alt text for images. Create high-quality backlinks and maintain a clean site structure for better indexing. Additionally, use SEM and paid advertising strategies on platforms like Google Ads to generate more traffic. Analyse performance metrics to continuously refine your campaigns. A well thought out SEO/SEM strategy helps you find and navigate the right paths and avoid costly dead ends.
6. User-Friendly Navigation
Don’t make your visitors work to find what they need. Make sure your site’s structure is intuitive and easy to navigate. Conduct a usability test with real users to gather honest feedback on navigation. Simplify your menu, use clear headings, and ensure all links are working. A well-structured site helps users find what they’re looking for quickly and increases brand trust.
7. Engaging Elements
Draw people in and keep them engaged. Interactive tools and engaging elements like quizzes, polls, calculators and interactive infographics do more than just decorate your site; they transform casual browsers into engaged users, increasing their time spent on your website.
Transforming your website into your hardest working team member might seem daunting, but it doesn’t have to be. It just takes a little intention and clever strategy.
We'd love to have a conversation with you.
If you’re feeling unsure where to start, let’s have a chat. Our team of digital experts are here to help you optimise your website and turn it into the MVE your business needs.
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