Transformative Headless Architecture: Vinnies Journey to an Enhanced Online Presence

Recognising the need for an upgraded online presence, St. Vincent de Paul Society embarked on a website redevelopment project with Koben Digital. Leveraging a data-driven approach, Koben initiated a comprehensive UX/CX co-design process. This involved the use and creation of personas, wireframe prototypes, and the implementation of a final design with specific functional requirements.

The previous website posed several challenges. An outdated website, inconsistent branding across various state websites, frustrating backend administration, unclear user journeys and slow load speeds were hampering their ability to effectively communicate their mission and engage with their audience.

Koben Digital, in response to these challenges, transformed and redefined St. Vincent de Paul's online presence. Not only the technical aspects but also the overall user experience and branding consistency across all 9 websites. With Umbraco v12 as the backbone, St. Vincent de Paul's online presence became a unified and efficient platform.

1. Migration to Umbraco v12: The foundation of the transformation involved migrating the website to Umbraco v12, a robust content management system known for its flexibility and scalability.
2. Defined User Journeys: Key user journeys were simplified allowing easier access to the most important features of the website.
3. Unified Multi-Site Setup: To streamline management and ensure consistency, a multi-site setup was implemented. This approach allowed for the centralized management of all sites within a single CMS, eliminating the inconsistencies across state websites.
4. Headless Architecture for Speed: Recognizing the need for rapid load times, the website was built with a headless architecture. This innovative approach detached the frontend from the backend, achieving sub-one-second load times and ensuring a seamless user experience.
5. SEO Migration Plan: A meticulous SEO migration plan was executed to guarantee a smooth transition without compromising search rankings. This involved strategic planning and execution to preserve and enhance St. Vincent de Paul's online visibility.

Since the launch of the new website network, St. Vincent de Paul Society has experienced remarkable results and positive impacts. The website's modern design and enhanced user experience have led to increased engagement and improved satisfaction among visitors. With a fresh and intuitive online platform, St. Vincent de Paul Society can now reach more individuals in need, generate increased support from members, shoppers, donors, and volunteers, and make an even greater impact on society. The website serves as a powerful tool to convey their mission, foster compassion, and build a more just and compassionate Australia.