RME's New Digital Face in the Mining Industry

RME Global, a leader in mining engineering technology, was preparing for a major international event where they planned to unveil their new website and branding. Facing a stringent two-month deadline, they partnered with Koben Digital, an expert in digital solutions, to spearhead this ambitious project.

The primary challenge was to deliver a comprehensive digital transformation within a tight timeframe. This included:

• Scoping the project features and deliverables.
• Designing a website aligned with RME’s new brand guidelines.
• Developing a robust and scalable website using Umbraco.

1. Feature Scoping:

• Swift Collaborative Approach: We employed a swift, collaborative strategy, focusing on Information Architecture (IA), User Interface (UI), and User Experience (UX). This ensured the brand’s message, services, and product offerings were effectively communicated through the design.
• User-Centric Design: Insights from workshops were pivotal in guiding the redesign, addressing customer journey problems, enhancing content accessibility, and boosting visual appeal.

2. Data-Driven Design Strategy:

• Content Gap Analysis: Identified areas lacking specific content to improve organic rankings and search traffic.
• SEO Alignment: Conducted a Sitemap Audit and implemented GTM with GA4 integration to maintain SEO and enhance Google Analytics data feedback.

3. Conceptual and Detailed Design Phases:

• Early Stakeholder Engagement: Conceptual designs were essential for securing stakeholder buy-in, aligning all parties with the project’s vision.
• Design Execution: This phase bridged conceptual designs with detailed execution, leveraging UI/UX feedback to streamline development.

1. Enhanced User Experience:

• Intuitive Navigation Design: We created a seamless user journey with a well-structured information architecture, boosting visibility and accessibility of core business areas.
• Modernised Design: The website now reflects RME’s brand ethos, messaging, service, and product offerings, establishing their authority in the industry.

2. Robust CMS Experience:

• Umbraco 13 Implementation: Leveraging Umbraco 13, .NET Core, and Koben’s Bento Blocks package, we equipped RME with a powerful backend block builder. This enables easy editing of website components, building new landing pages, and backend preview capabilities for publishing

3. On-Time Project Completion and Stakeholder Satisfaction:

• Deadline Achievement: Koben Digital successfully met the challenging two-month deadline, delivering the project on time.
• Stakeholder and Event Attendee Acclaim: The stakeholders were extremely satisfied with the outcome. Moreover, the attendees of the international event were notably impressed with the new website, highlighting its design, functionality, and alignment with RME Global’s brand image.