BCNA Non-Profit Digital Transformation

BCNA’s Non-Profit Digital Transformation Journey

DXP
Digital Transformation
Non-Profit
Agency Partnership
Discover BCNA’s Non-Profit Digital Transformation, a journey with Koben Digital enhancing support and connectivity for breast cancer care.
Homepage of BCNA for mobile and desktop

The Brief

Breast Cancer Network Australia (BCNA) stands at the forefront of support and information for those impacted by breast cancer. However, its digital presence, anchored by an outdated Umbraco 7 platform, struggled to meet modern expectations. This gap represented not just a technical shortfall but a barrier to effectively reaching and empowering BCNA's online community.

The Challenge

BCNA's website was hampered by aged design and functionality, alongside the imminent end-of-life of Umbraco 7. This predicament threatened BCNA's connection with its online audience. Coupled with ambitious plans to overhaul its digital presence through a comprehensive Digital Experience Platform (DXP), the website's redevelopment was pivotal. Preserving SEO rankings and ensuring a seamless transition to a more dynamic, future-ready platform were paramount concerns.

Koben Digital's team seamlessly integrated with our UX design agency and internal stakeholders, demonstrating not only their technical expertise but also their commitment to true collaboration.
Wayne Pales
Digital Transformation Officer - BCNA

The Solution

Koben Digital’s strategic foresight matched BCNA’s digital aspirations. Collaborating closely with BCNA and the award-winning design agency Oliver Grace, the upgrade to Umbraco 11 was a calculated step that marked the initiation of an expansive DXP project. Positioned as a foundational element, this website was to be a linchpin in BCNA’s digital ecosystem overhaul.

This rebuild was a joint effort that brought together technical alignment and design excellence, forging a robust framework integral to the DXP vision. The endeavour extended beyond aesthetic enhancements, focusing on creating a technically sophisticated, interconnected system. Engineered for adaptability and scalability, the platform was primed for BCNA’s forthcoming digital ventures and future growth.

+46%

Engagement Rate

Engagement rate soared by 46%, a testament to the site's user focussed interface.

+15%

Pageviews per User

Users are now delving deeper into the site

+157%

Mobile Lighthouse Score

A drastic enhancement of the mobile user experience and accessibility.

Different sections of BCNA website in a collage showcasing Proactive Project Management

The Outcome

The unveiling of BCNA's revamped website marked a transformative milestone in their digital journey. The key metrics underscored a significant improvement in user engagement, accessibility enhancements, and the overall success of the DXP integration. Community feedback applauded the site's usability and contemporary design, reaffirming the website's pivotal role in the mission of BCNA.

This collaboration highlights Koben Digital’s acumen in executing comprehensive digital transformations within the non-profit and healthcare sectors. By aligning with BCNA's vision for a unified digital experience, Koben revitalised a crucial digital asset and set the stage for a robust, future-oriented digital ecosystem. Our dedication to empathetic and innovative solutions continues to redefine the landscape of digital healthcare.

Koben's strategic approach and deep understanding of our mission and audience, coupled with rapid agile execution, was instrumental in bringing our project to life, especially under the significant time constraints we faced.
Wayne Pales
Digital Transformation Officer - BCNA

Related Projects

Revolutionising Recruitment by Simplifying Job Search

Revolutionising Recruitment by Simplifying Job Search

With an outdated website and confusing user journeys, McArthur partnered with Koben Digital to deliver their online transformation. The result? A user focussed UI/UX design, job board integration and streamlined job application process.
Continue Reading
Transforming Donation Experiences for a Better World

Transforming Donation Experiences for a Better World

Find out how Koben Digital partnered with Australia for UNHCR to deliver reliable high performance donation experiences that allow UNHCR to respond quickly to global humanitarian crises, improve ROI and fundraising outcomes.
Continue Reading
Tailored User Journeys for Personalised Web Content

Tailored User Journeys for Personalised Web Content

Export Finance Australia partnered with Koben to find solutions to help qualify and serve their customers needs efficiently, improve security and deliver personalised content.
Continue Reading
IMRA's Blazing-Fast Website Ignites Surgical Training

IMRA's Blazing-Fast Website Ignites Surgical Training

Koben Digital successfully revamped the International Medical Robotics Academy (IMRA) website, showcasing their advanced surgical training methods and Pindari's synthetic organ products. The collaboration led to an ultra-fast website that embodied IMRA's innovation.
Continue Reading
UI/UX Workshop Boosts Website Success

UI/UX Workshop Boosts Website Success

Experience a website transformation with UI/UX workshops playing a pivotal role in reviving NAIF's online presence. From intuitive navigation to improved performance, our collaborative approach resulted in a website with a seamless user journey.
Continue Reading