BCNA’s Non-Profit Digital Transformation Journey

Breast Cancer Network Australia (BCNA) stands at the forefront of support and information for those impacted by breast cancer. However, its digital presence, anchored by an outdated Umbraco 7 platform, struggled to meet modern expectations. This gap represented not just a technical shortfall but a barrier to effectively reaching and empowering BCNA's online community.

BCNA's website was hampered by aged design and functionality, alongside the imminent end-of-life of Umbraco 7. This predicament threatened BCNA's connection with its online audience. Coupled with ambitious plans to overhaul its digital presence through a comprehensive Digital Experience Platform (DXP), the website's redevelopment was pivotal. Preserving SEO rankings and ensuring a seamless transition to a more dynamic, future-ready platform were paramount concerns.

Koben Digital’s strategic foresight matched BCNA’s digital aspirations. Collaborating closely with BCNA and the award-winning design agency Oliver Grace, the upgrade to Umbraco 11 was a calculated step that marked the initiation of an expansive DXP project. Positioned as a foundational element, this website was to be a linchpin in BCNA’s digital ecosystem overhaul.

This rebuild was a joint effort that brought together technical alignment and design excellence, forging a robust framework integral to the DXP vision. The endeavour extended beyond aesthetic enhancements, focusing on creating a technically sophisticated, interconnected system. Engineered for adaptability and scalability, the platform was primed for BCNA’s forthcoming digital ventures and future growth.

The unveiling of BCNA's revamped website marked a transformative milestone in their digital journey. The key metrics underscored a significant improvement in user engagement, accessibility enhancements, and the overall success of the DXP integration. Community feedback applauded the site's usability and contemporary design, reaffirming the website's pivotal role in the mission of BCNA.

This collaboration highlights Koben Digital’s acumen in executing comprehensive digital transformations within the non-profit and healthcare sectors. By aligning with BCNA's vision for a unified digital experience, Koben revitalised a crucial digital asset and set the stage for a robust, future-oriented digital ecosystem. Our dedication to empathetic and innovative solutions continues to redefine the landscape of digital healthcare.